US & Canada Head of Sales

Location: Hybrid (Wixom, MI office or remote within the U.S.)
Travel Required: ~60%
Reports To: Global Head of Sales

About Metrologic Group

Metrologic Group provides innovative solutions for 3D industrial measurements and quality control. We empower customers to overcome complex measurement challenges with cutting-edge hardware, independent 3D metrology software, and dedicated electronics. As a part of the Sandvik Group, we aim to connect machining and quality assurance into a unified, transparent production chain.

Position Summary

We are seeking a dynamic, experienced US & Canada Head of Sales to lead our U.S. sales operations. In this Senior leadership role, you will implement sales strategies, drive revenue growth across multiple sales channels (Direct, Key Accounts, and Resellers), and manage a high-performing sales team. The ideal candidate is strategic, results-driven, and passionate about fostering strong customer and team relationships.

Key Responsibilities

1. Strategic Planning & Sales Execution

• Define and execute sales strategies aligned with Metrologic Group and Sandvik objectives.
• Expand business opportunities by identifying, developing, and managing customer relationships, key accounts, and distributors.
• Consistently meet or exceed regional sales targets.

2. Team Leadership

• Manage and develop a regional sales team, including recruitment, onboarding, and performance management.
• Promote alignment between direct sales and channel partners.
• Identify skill gaps and implement training plans.

3. Customer Relationship Management

• Act as the U.S. ambassador for Metrologic Group, representing our brand, values, and solutions.
• Ensure exceptional customer satisfaction and retention.
• Communicate customer needs internally and serve as the voice of the customer.

4. Market Intelligence & Performance Monitoring

• Stay updated on industry trends, competitor activity, and technological developments.
• Monitor KPIs and team performance using CRM tools like Salesforce.
• Provide accurate sales forecasts and reports to senior management.

5. Promotional & Marketing Support

• Represent Metrologic Group at trade shows, conferences, and networking events.
• Collaborate with marketing to execute localized campaigns and increase brand visibility.
• Support digital engagement efforts across platforms.

6. Cross-Functional Collaboration & Reporting

• Work closely with technical support, marketing, and operations to deliver seamless customer solutions.
• Contribute to budgeting and business planning for the U.S. territory.

Qualifications

Education & Experience Required

• Bachelor’s or Master’s degree, Engineering, or related field.
• Minimum 10 years in technical B2B sales, preferably in industrial or manufacturing environments.
• Proven track record managing sales teams and distribution channels.

Technical Skills

• Strong business and management acumen.
• Strategic thinker with the ability to execute at the operational level.
• Familiarity with CRM systems (Salesforce preferred).
• Proficient in using KPIs and performance data to guide decision-making.

Leadership & Interpersonal Skills

• Excellent communication and leadership capabilities.
• High emotional intelligence and ability to engage diverse teams.
• Strong organizational skills with the ability to prioritize in a fast-paced environment.
• Change management and delegation skills with a coaching mindset.

Additional Information

• You must be authorized to work in the U.S.
• The position involves significant domestic travel (approx. 60%).
• Onboarding includes full training on Metrologic Group solutions and strategy.
• While the role is based out of Wixom, MI, remote work is acceptable depending on location and travel flexibility.

Why Join Us?

If you're a passionate sales leader who thrives on building relationships, mentoring teams, and driving results, we want to hear from you. Be a part of shaping the future of manufacturing and metrology with Metrologic Group and Sandvik.